In a surprising turn of events, Apple is reportedly in talks to license Google’s generative AI, Gemini. This news comes as Apple has historically been very secretive about its own AI developments, and has even made public statements about its commitment to developing its own generative AI technology. So, what could be behind this sudden change of heart?

According to a Bloomberg report, Apple is interested in incorporating AI features into future iPhones, and Gemini could be a key part of that plan. Gemini is a powerful AI tool that can be used to generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. It is still under development, but it has learned to perform many kinds of tasks.

If Apple is able to license Gemini, it would be a major coup for Google. Gemini is one of the most advanced generative AI models in the world, and it would give Apple a significant advantage in the race to develop AI-powered devices.

Of course, there are still a number of hurdles that need to be cleared before any deal is finalized. Apple and Google are fierce competitors, and it is unclear whether they will be able to come to terms on a licensing agreement. Additionally, even if a deal is reached, it is not guaranteed that Gemini will be a success on iPhones.

Only time will tell what the outcome of these talks will be. But one thing is for sure: the world of technology is constantly changing, and even the biggest rivals are sometimes forced to work together.

Here are some additional thoughts on this surprising news:

  • This could be a sign that Apple is feeling the pressure from other companies that are already developing AI-powered devices.
  • It could also be a sign that Apple is more open to collaboration than it has been in the past.
  • Ultimately, this could be a win-win for both Apple and Google. Apple would get access to a powerful AI tool, and Google would get a new revenue stream.

What do you think about this news? Let me know in the comments below!

Websites reviewed 

  1. www.cnbc.com/2024/03/18/apple-in-talks-to-license-googles-gemini-for-generative-ai-bloomberg.html