Fear of God is an American luxury fashion label founded in 2013 by Jerry Lorenzo. The brand is known for its streetwear-inspired designs and high-end materials. Fear of God has been worn by celebrities such as Kanye West, Justin Bieber, and Travis Scott.

The brand’s name is derived from the concept of “the fear of God,” which is a theological concept that refers to the reverence and awe that humans should have for God. Lorenzo has said that he chose this name because he wants his clothing to inspire people to think about their place in the universe.

Fear of God’s collections are typically released in two drops per year. The drops are highly anticipated by fans and often sell out quickly. The brand’s clothing is also available at select retailers around the world.

Fear of God has been praised for its innovative designs and use of high-quality materials. However, the brand has also been criticized for its high prices and exclusivity.

In 2018, Fear of God launched a new line called Essentials. Essentials is a more affordable line that features a more casual aesthetic. The line has been successful and has helped to expand Fear of God’s reach to a wider audience.

In 2020, Fear of God collaborated with Adidas on a line of sneakers. The collaboration was highly successful and helped to further solidify Fear of God’s position as a major player in the fashion industry.

Overall, Fear of God is a successful and influential fashion brand. The brand is known for its innovative designs and use of high-quality materials. However, the brand has also been criticized for its high prices and exclusivity.

Gear Spotlight

BIRKENSTOCK | Los Feliz Suede $ 445

Part of the Birkenstock Collection, the Los Feliz offers a reinterpretation of Birkenstock’s heritage through Fear of God’s house codes. Designed in Los Angeles and made in Germany by European craftsmen, the Loz Feliz is offered in suede with an exaggerated minimalist strap closure with a deep heel cup and a fully wrapped, raw edge outsole to create a seamless, sculptural silhouette. The TPU translucent rubber outsole, referencing Fear of God’s signature footwear. The iconic Birkenstock cork-latex footbed has been fully covered with premium, tonal leather and features the Fear of God logo.

Shipping Notice: This product has an approximate shipping timeline of 7-14 business days.

FEAR OF GOD | Moc Low $ 895

The Moc Low is crafted in Italy from a leather suede with a soft supple texture. The comfortable design blends the traditional Native American moccasin upper with a modern sneaker outsole. Details include a wide suede collar, lace-up heel for adjustability, and a durable rubber outsole.